Physical Context

 
Billboard for Levi's   Los Niños son el jardin de la revolución
(Children are the garden of the revolution)

How is the physical context different for this mural than it is for the billboard?

Compare your ideas to the ones below.
What other reasons did you come up with? What is missing from this list?
The billboard...   The mural...
Both billboards and murals are seen outside.

Noone needs to buy a ticket to view one and they are often placed in places so that you you discover them on your way somewhere unintentionally.

 

Murals, however, such as the Children's library mural are painted in places where more contact can happen on a regular basis.

 

 

Billboards are usually found high up for viewing in a car, or otherwise on the go. Billboards, on the other hand are on spaces rented out by private companies.   They can be found in important places, such as libraries, inside schools, on highly prominent city-owned walls.
They are not to be seen up close, at ground level, and in detail, like the Children's library mural, but rather far away from close scrutiny.   In addition, when would you see this mural? As you are heading into the children's libarary presumably with young children.