Building a sustainable future through business

Andy Hoffman talks about the necessity of “dark greens” and “light greens,” the waning meaning of environmental rhetoric, and the difficulties of forming a social consensus around climate change.

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Contributor

Andy Hoffman
Andy Hoffman is the Holcim (US) Professor of Sustainable Enterprise; a position that holds joint appointments at the School of Natural Resources & Environment and the Ross School of Business. He also serves as Director of the Erb Institute for Global Sustainable Enterprise.  His research focuses on corporate strategies that address environmental and social issues.  His disciplinary background lies in the areas of organizational behavior, institutional change, negotiations and change management.  He has published more than 90 articles nine books, two of which have been translated into five different languages. Prior to academics, he worked for the US Environmental Protection Agency, Metcalf & Eddy, the Amoco Corporation, and T&T Construction and Design, Inc. In 2004, he was a Senior Fellow with the Meridian Institute.

Interviewer

Leslie Chang
Leslie Chang is a senior with a major in Earth Systems and a minor in Creative Writing.  She is passionate about sustainable agriculture and food issues, and hopes to work in those fields after graduation. On campus, she is a member of the Stanford Farm Project, and also loves working with kids at EPATT (East Palo Alto Tennis and Tutoring). In her spare time she enjoys writing, hanging out at farmers markets, listening to the radio and podcasts, and getting free coffee samples from Trader Joe’s.

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