Donald F. Roberts
Thomas More Storke Professor in Communication
Donald F. Roberts has been conducting research on youth and the media since the late 1960s. He has examined such issues as the relationship between mass media exposure and youngsters' comprehension and behavior in such areas as violence, pro-social behavior, school performance, political attitudes, and consumer behavior. Recently he has examined American youth's patterns of media use and their uses of and responses to popular music.
Over the past several years, Roberts has served as educational consultant on such children's television series as All Dogs go to Heaven (MGM Animation),
Madeline, Sabrina, and Sherlock Holmes in the 22nd Century
(DIC Entertainment), Generation O (Sunbow Entertainment), and The
Weekenders (Disney Animation). Roberts also developed the rating and
parental advisory system adopted by the computer game industry, and currently
being adapted to serve as a content advisory system for the World Wide Web. He
has written extensive reviews of the literature on the effects of mass media for
the Annual Review of Psychology, Handbook of Social Psychology, and the
International Encyclopedia of Communications.
Publications
Roberts, D.F. (in press). "From Plato's Republic to Hillary's Village: Children and the
changing media environment." In R.P. Weissbert, C.B. Kuster, & H.J. Walberg (Eds.), Trends in the well-being of children. Thousand Oaks, CA: Sage Publications.
Roberts, D.F.; Foehr, U.G.; Rideout, V.J.; Brodie, M. (1999).
Kids & Media @ the
Millenium. Kaiser Family Foundation.
Christenson, P.G. & Roberts, D.F. (1998). It's Not Only Rock and Roll: Popular Music
in the Lives of Adolescents. Hampton Press.