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Stanford Center on Adolescence
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Donald F. Roberts
Thomas More Storke Professor in Communication

Donald F. Roberts has been conducting research on youth and the media since the late 1960s. He has examined such issues as the relationship between mass media exposure and youngsters' comprehension and behavior in such areas as violence, pro-social behavior, school performance, political attitudes, and consumer behavior. Recently he has examined American youth's patterns of media use and their uses of and responses to popular music.

Over the past several years, Roberts has served as educational consultant on such children's television series as All Dogs go to Heaven (MGM Animation), Madeline, Sabrina, and Sherlock Holmes in the 22nd Century (DIC Entertainment), Generation O (Sunbow Entertainment), and The Weekenders (Disney Animation). Roberts also developed the rating and parental advisory system adopted by the computer game industry, and currently being adapted to serve as a content advisory system for the World Wide Web. He has written extensive reviews of the literature on the effects of mass media for the Annual Review of Psychology, Handbook of Social Psychology, and the International Encyclopedia of Communications.

Publications


E-mail: droberts@stanford.edu
Tel: (650) 723-0780
Fax: (650) 725-2472