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RESEARCH AND PUBLICATIONS
Books, Articles, Chapters, and Working Papers
Bonoma, Thomas V., and Thomas J. Kosnik (1990), Marketing Management, Text and Cases, Richard D. Irwin, Homewood, IL.
Burgelman, Robert A., Kosnik, Thomas J., and Van den Poel, Martine (1988), “The Innovative Capabilities Audit Framework", in Burgelman and Maidique, Strategic Management of Technology and Innovation, R. D. Irwin, Homewood, IL.
Kosnik, Thomas J., and David B. Montgomery, (1994) “Cross-Cultural Strategic Alliances and Business Partnerships in the Information Technology Industry: Can Trust be Achieved in a Polygamous World?”Stanford Graduate School of Business Working Paper.
Kosnik, Thomas J., (1991), “Designing and Building a Corporate Reputation,” Design Management Journal, (January).
Kosnik, Thomas J., (1989) “Perennial Renaissance: The Challenge of Marketing in High-Tech Settings," in Von Glinow, Mary Ann, and Susan Mohrman, Eds. Managing High Technology Industries, Systems, and People, Oxford University Press, NY.
Kosnik, Thomas J. (1988) “Stumbling Blocks to Global Strategic Alliances," Systems Integration Age, (October).
Kosnik, Thomas J., (1986) “Flexibility Seeking and Delay: The Effects of Ambiguity of Preference and Experience on Selecting a Short List," unpublished working paper.
Kosnik, Thomas J., (1979), “Aiming for the Right Company: Alternative Strategies for Recruitment", Advanced Management Journal, (Winter), 52-57.
Kosnik, Thomas J., (1979), “Choosing from Among Job Offers", Advanced Management Journal, (Spring), 44-54.
Moriarty, Rowland T. and Kosnik, Thomas J., (1989) “High-Tech Marketing: Concepts, Continuity, and Change," Sloan Management Review, (Summer).
Quelch, John A., Robert J. Dolan, and Thomas J. Kosnik (1993), Marketing Management, Text and Cases, Richard D. Irwin, Homewood, IL.
Rossotti, Charles O., and Kosnik, Thomas J. (1991), “Creativity Behind the Scenes: Personal Insights on Innovation in the Software Industry,” Design Management Journal, (Summer). 14-18.
Course Development: Notes
Dickerson, Joyce L., Thomas J. Kosnik, and William C. Lazier (1992, 1995), “From Airlines to Theme Parks: The General Manager's Guide to Marketing,” (A chapter for an upcoming book by William Lazier and Jim Collins).
Drumwright, Minette and Thomas J. Kosnik (1989), “Marketing Strategy Formulation," HBS Case Services #N9-590-001.
Kosnik, Thomas J. (1989), “Corporate Positioning: How to Assess Build--A Company's Reputation," Harvard Business School Case Services #N9-589-o87
Kosnik, Thomas J. (1986), “Strategic Planning: What Goes on Behind Board Room Doors?" in Strategic Account Management, Spectrum Training Corporation, Lynfield, MA.
Kosnik, Thomas J., and Eric Joachimsthaler (1988), “The Optical Distortion New Product Forecasting Model," with accompanying computerized model in Lotus 1-2-3, HBS Case Services #N9-588-079.
Moriarty, Rowland T., and Thomas J. Kosnik (1987), “High-Tech vs. Low-Tech Marketing: Where's the Beef?" HBS Case Services #9-588-012.
Stein, Ellen, Iansiti, Marco, and Kosnik, Thomas J. (1994), ªProduct Development: A Customer-Driven Approach,” HBS Case Services #N9-695-016.
Sultan, Fareena, and Thomas J. Kosnik (1989), “Marketing Situation Assessment," HBS Case Services #N9-590-006. Course Development: Cases and Teaching Notes
ACCESS an ACCESS Systems America (2002) With Katherine Barr) STVP-2002-003 Achieva.com: Strategic Decisions in an Educational Startup (2001) (with Daria Wagganer and Marilyn Kourilsky) Kauffman Center for Entrepreneurial Studies Airify Communications: The Wireless Router Company
(2002) (With Sei Wei Ong) STVP-2002-002 Aurora Lotion (under Gale) (1978), in Gale, Borden, and Jeannet (1986), Cases in International Marketing, Prentice-Hall, Engelwood Cliffs, NJ.
Aurora Lotion Teaching Note (1978) in Gale, Borden, and Jeannet (1986) Cases in International Marketing Instructors Manual, Prentice-Hall, Englewood Cliffs, NJ.
Boston Fights Drugs (A) and (B) Teaching Note (1988), HBS Case #5-589-006.
Center for Women in Enterprise (with Natalie Zakarian) HBS Case # 9-597-067.
College Kids 1999: Fund Raising on a Shoestring Budget (with Jay Preston and Daria Wagganer), Stanford Technology Ventures Program Case STVP-1999-001.
Erox Corporation: Leverage Marketing, (with Gary Smith) (1996), HBS Case # 9-596-046.
Heidi Roizen Inc. (with Daria Wagganer), Stanford Technology Venture Program Case STVP1998-001. HP ITIO: Internet Startup in a Hardware Giant (1999) (With Sweta Sarnot) STVP-1999-008
Manac Systems International, Ltd. (1986), HBS Case #9-587-076.
Manac Systems International Teaching Note (1988), HBS Case #5-589-073.
Medical Equipment (A) (under Burgelman) (1983), in Burgelman and Maidique (1988) Strategic Management of Technology and Innovation, R. D. Irwin, Homewood, IL.
Microsoft Corporation: The Introduction of Microsoft Works (1987), HBS Case #9-588-028.
Microsoft Corporation: the Introduction of Microsoft Works Teaching Note (1988), HBS Case #5-589-007.
Microsoft Kanji Works (1992), Stanford Case S-M-270 (with Keith Cross).
Microsoft Kanji Works - Teaching Note (1992), Stanford Case S-M-270 (TN).
Microsoft LAN Manager (1990) (with Keith Cross), Stanford Case S-MT-11.
Mitali Dutta: Career Crossroads (1998) (with Daria Wagganer), Stanford Technology Ventures Program STVP-1998-007.
New Marketing Imperatives (NMI) Video Launch (1994), (Stanford SoE Case).
Note on the Global Motorcycle Industry - 1995 (1998) (with Duco Pasmmij, Daria Sander Wagganer,and Brandon Wu) Stanford Technology Venture Program Case STVP1998-002.
Optical Distortion (A) and New Product Forecasting Model Teaching Note (1988), HBS Case #5-589-005.
Palm Computing: The Pilot Organizer (1998) (with Raj Atluru and Kevin Wasserstein) HBS Case #9-599-040 pc:Order: Revolutionizing a Channel (1999) (with
Sandeep Punater) STVP-1999-007
Progressive Artists Open Systems (PAOS): Metapreneurs in Corporate Identity (with Julie Usher), (1996) HBS Case # 9-597-068.
Round Table Group at a Crossroads: Market Maker or Market Driven? (with Tasha Evans Beachamp) STVP 1999-003.
Round Table Group at the Millenium: What’s Next? (With Russ Rosenzweig), STVP 2000-001.
SmithKline Consumer Products: The CONTAC Relaunch (with Jennifer Lai), (1988), HBS Case # 9-588-046.
SmithKline Consumer Products: The CONTAC Relaunch Teaching Note (1988), HBS Case # 5-589-016.
Software Architects (A) (under Burgelman) (1983), in Thompson and Strickland, (1984), Strategic Management: Concepts and Cases, Burgelman and Maidique (1988), Strategic Management Or Technology and Innovation, R. D. Irwin, Homewood, IL.
Software Architects (A) Teaching Note (1984) Stanford GSB Case # S-M-225A (TN).
Software Architects (B) (under Burgelman) (1983), Stanford GSB Case # S-M-225B.
Software Architects (B) - Teaching Note (1984), Stanford GSB Case # S-M-225B (TN).
Stanford Technology Management Society (STEMS) (1993): (Stanford SoE Case).
Transcape Corporation: (with David Frampton) (1995), HBS Case # 9-596-047.
Trilogy Software: The Selling Chain (1999) (with Sweta Sarnot), HBS Case #9-899-150
Visio Corporation: A Visual Adventure (1998) (with Tasha Evans-Beauchamp), Stanford Technology Ventures Program STVP-1998-003
Xerox Corporation: Customer Satisfaction Program - Teaching Note (1992), (with John A. Quelch), HBS Case.
Yahoo! (A): 1st Round Financing (1998) (with Michael Chang and Matt Garman) Stanford Technology Ventures Program Case STVP-1998-005.
Yahoo! (B): Softbank asks for a Strategic Stake (1998) (with Matt Garman and Michael Chang), Stanford Technology Ventures Program Case STVP-1998-006
Yahoo! (C): Merchant Partnerships (1998) (With Michael Chang), Stanford Technology Ventures Program STVP-1998-004 Conference Presentations
Kosnik (1996), “Real Time Listening To Customers,” Silicon Valley Roundtable, September.
Kosnik (1992a), “How to Penetrate New Markets,” Stanford Alumni Association Breakfast Briefings Series, November.
Kosnik, (1992b), “The Role of Leadership in Higher Education: Challenging Existing Paradigms,” Keynote Address, American Management Systems College and University Systems Group Users' Conference, April.
Kosnik (1989), “Nurturing Creativity Under the Gun: Paradoxical Lessons From Life in the Fast Lane," Center for Creative Leadership Research Colloquium.
Kosnik (1988a), “The Spin-off Phenomenon: Why Do Some Innovations Phenomenon to New SBUs, While Others Lead to New Companies?" TIMS/ORSA Spring Conference.
Kosnik (1988b), “Learning to Lead: Alternative Rites of Passage to Leadership in the 1990s," Center for Creative Leadership Research Colloquium.
Kosnik, Thomas J., and Rowland T. Moriarty,
(1988) “High-Tech vs. Low-Tech Marketing: What's the Difference?"
AMA Research Workshop, Research at the Marketing-Entrepreneurship
Interface Proceedings. |
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