West Coast History of Science Society Meeting

University of California, San Francisco

April 11th - April 14th, 2002

[Program]

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The Business of STS
 

Alex Soojung-Kim Pang
Institute for the Future
 

The potential value of STS to decision-makers in the public and corporate spheres is asserted more often than it is demonstrated. This paper will report on the ways ideas familiar to STS have been used in corporate services like marketing and consulting, and the opportunities that exist to apply STS knowledge in the corporate context.