Aimee Semple McPherson
I noticed a couple of references to the evangelist Aimee Semple McPherson in Waugh's book, the most obvious one being that Aimee Thanatogenos is said to be named after her. I have been reading a really good book on McPherson: Aimee Semple McPherson and the Resurrection of Christian America (Harvard UP, 2007), which describes, among other things, how central she was to the religious and cultural scene of Los Angeles during the 30s. Like Horkheimer and Adorno, she was appalled by the Culture Industry of Hollywood, but she tried to adopt its techniques, such as lavish spectacle and radio, for her crusade. I just noticed that there is also a recent PBS documentary on her, but I haven't seen it. On the website are some photos of the Four Square Church and the radio towers: http://www.pbs.org/wgbh/amex/sister/sfeature/temple.html.