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REQUIRED &
RECOMMENDED READINGSS
Readings
The Art of Innovation
By Tom Kelley What I Wish I Knew When I Was 20
By Tina Seelig Conceptual Blockbusting - Intro thru Chapter 4
By James Adam Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
By Robert I. Sutton
Corporate Creativity
By Robertson and Stern
Influence: The Psychology of Persuasion
By Robert Cialdini
Organizing Genius: The Secrets of Creative Collaboration
By Warreb Bennis & Patricia Ward Biederman
How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day
By Michael J. Gelb
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
By Clayton M. Christensen
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
By Jeffrey Pfeffer & Robert I. Sutton
Start-up: A Silicon Valley Adventure
By Jerry Kaplan
When Sparks Fly: Igniting Creativity in Groups
By Dorothy Leonard & Walter Swap
Serious Play: How the World's Best Companies Simulate to Innovate
By Michael Schrage
The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
A Whack on the Side of the Head
By Roger von Oech
