MANAGEMENT
SCIENCE & ENGINEERING 273
TECHNOLOGY
VENTURE FORMATION
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Resources
The course reader can be accessed via the following link:
- HBS Online
- Note: additional material will most likely be added to the Reader during the term. We will notify the class via email when this occurs.
The following resources should be helpful for you and your team.
Class 1a & 1b - Intro & Opportunity Assessment Framework
- McAfee Case
- Lecture 1a Slides - Course Intro
- Opportunity Assessment (Mark Leslie)
- Lecture 1b Slides - Opportunity Assessment
Class 2 - Sales & Customer Development
- IMVU case is in the HBS Online reader
- Timmon's QuickScreen Exercise (Note: Timmons and Spinelli New Venture Creation has an excellent, nore in-depth screening framework in Chapter 3)
- Slides for IMVU Case
- Lecture 2 Slides - Sales and Customer Development
Class 3 - Marketing, Demand Creation and Sales Funnel
- E-Ink case study questions
- Legal Video - Company Formation - Dan Dorosin
- Lecture 3 Slides - The Sales Funnel and Customer Creation
Class 4 - Finance & Financial Modeling
- Netflix Case is in the HBS Online reader
- Insight Financial Model - Peter Kent
- Financial Modeling for Startups - Peter Kent Video
- Optional - How to Read a Financial Report - Merrill Lynch
- Calculator for social networks
- Lecture 4 Slides -Financial Projections for Start-Up Businesses
- Financial Models for Underachievers: Two Years of the Real Numbers of a Startup
- http://blog.guykawasaki.com/2007/10/financial-model.html
Class 5 - Product Development & Resource Management
- Handspring and Palm Case in HBS Online Reader
- Handspring Case Homework
- Handspring Case Development Timeline
- Handspring Operations
- WindRiver Case
- Defining a Manufacturing Strategy in a Startup Environment - Karen Meyer
- Building Companies Using Imported Technology - Mike Lyons
- OTL Overview (2003) - Linda Chao
- Lecture 5 Slides - Operations
Class 6 - Product Development & Finance Redux
- Perclose Case Study
- Perclose Case - additional slides
- Entrepreneurial Law - Dan Dorosin Video
- Intellectual Property - Critical Issues - Mark Radcliffe, Memorandum
- Legal Video - Intellectual Property - Dan Dorosin
- Short Answer Assignment - Legal Video Questions
- Larry Lasky's Slides
- Gate 2 Reminders
Class 7 - Venture Financing
- Required Reading: Juniper Networks in HBS Online
- Homework (hard copy to be turned in to Ann at the beginning of class)
- Web Video: Term Sheets - Dan Dorosin
- Required Reading: "Raising Initial Funding For High Technology Companies in the San Francisco Bay Area", Greguras and Stafford, Fenwick & West LLP.
- Required Reading: "East Coast vs. West Coast: Regional Differences in Venture Capital Financing", Cooley Godward, LLP, Aug 2007.
- Venture Capital Term Sheet Primer
- MS&E 272 - Multi-Stage Financing Spreadsheet
- GATE 3 Details
- IronPort Systems Financing History (Scott Banister)
- Venture Finance Lecture
Class 8 - The Pitch
Class 9 - Concluding Remarks
