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The course reader can be accessed via the following link:
- HBS Online
- Note: additional material will most likely be added to the Reader during the term. We will notify the class via email when this occurs.
The following resources should be helpful for you and your team.
Class 1a & 1b - Intro & Opportunity Assessment Framework
Class 2 - Sales & Customer Development
Class 3 - Marketing, Demand Creation and Sales Funnel
Class 4 - Finance & Financial Modeling
Class 5 - Product Development & Resource Management
Class 6 - Product Development & Finance Redux
Class 7 - Venture Financing
Class 8 - The Pitch
Class 9 - Concluding Remarks
-Useful Internet Links
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