MS&E 266 is a course on techniques of managing or leading the process of new product development that have been found effective. Emphasis is placed on how much control is desirable and how that control can be exercised in a setting where creativity has traditionally played a larger role than discipline.

Topics:

• Design for manufacturability
• Assesing the market
• Imposing discipline on the new product development process
• Selecting the appropriate portfolio of new product development projects
• Disruptive technology
• Product development at internet speed
• Uncertainity in product development
• Role of experinmentation in new product development
• Creating an effective development organization
• Developing products to hit cost targets
  

The course is 3-4 Units

See the Course Description (pdf file) for details.

MS&E 266 is offered by Management Science & Engineering (MS&E) Department at Stanford University