COURSE OUTLINE
DATE TOPIC AND ASSIGNMENT
Wednesday WHAT
IS INTEGRATED SUPPLY CHAIN MANAGEMENT?
April 1 Read[1]: (1) Managing Supply Chain Inventory: Pitfalls and Opportunities
(2) Delivering the Goods
Monday THE BEER DISTRIBUTION SIMULATION EXERCISE
April 6
NOTE: SPECIAL CLASS, 2:15 TO 4:15 P.M. IN
OAK ROOM EAST AT TRESIDDER. ATTEND ALL
OR NONE.
Wednesday COORDINATION
AND SPEED IN DEMAND MANAGEMENT
April 8 Read: Lee, Padmanabhan and Whang, “The Bullwhip Effect in Supply Chains” (SMR, Spring 1997)
Project: Hand in list of four team members
by email
Monday VENDOR MANAGED INVENTORY (VMI)
April 13 Prepare2: Barilla SpA (A)
Questions:
1. What are the product characteristics and supply chain characteristics?
2. What are the major causes of the "Bullwhip Effect" at Barilla?
3. How did high demand variability affect Barilla and the rest of the supply chain?
4. In the environment in which Barilla operated in 1990, do you believe that JITD would be feasible? Effective? How would you address the concerns of the sales force and the distributors?
Wednesday SOURCING STRATEGY
April 15 Prof. Robert C. Carlson, guest lecturer
Monday MASS CUSTOMIZATION
April 20 Prepare: National Bicycle Industrial Co.
Questions:
1. As a retailer, why participate in pos?
2. Contrast mass and pos production, inventory and costs.
3. How much do factory markdowns cost?
5. What is the weekly capacity under pos?
6. How fast can pos deliver a custom bike? What time would you quote to customers? Why?
Wednesday DESIGN
FOR VARIETY
April 22 Prepare: Tenko Automotive Systems, Inc.
Deliverable:
See questions and assignment at end of Tenko case. Work in your project
teams; bring two presentation pages (for camera/projector to screen) to class
and be prepared to present them. They will be collected and graded. (Not
applicable to SCPD students)
Monday SUPPLY CHAIN ANALYSIS TOOLS
April
27 Dr. Mark Wilkinson,
Intel Corp.
Wednesday GLOBAL
MANUFACTURING/SOURCING
April 29 Prepare: Mattel Inc: Vendor
Operations in
Questions:
1. What is Mattel’s marketing strategy for Hot Wheel products?
2. Where is variety created in the supply chain?
3. Compare their production capacity and market projections
4. What are the pros & cons of outsourcing for Hot Wheels?
5. How would you decide among alternative countries for a new plant?
Monday
May 4 McKinsey &
Assignment: See Handout (review and study prior to class)
Project: Submit 1-page Project Update by email
Wednesday PERFORMANCE
MEASURES
May 6
Monday OUTSOURCING MANUFACTURING
May 11 Prepare: Solectron case
Questions:
1. How has Solectron’s value to its customers evolved over time?
2. How has global expansion contributed to Solectron’s ability to move from a contract manufacturing supplier to a supply chain integrator?
3. What contributed to the difficult business conditions faced by Solectron in 2001?
4. What should the company do in the short term? In the long term?
Wednesday GUEST
SPEAKER ON SUPPLY CHAIN MANAGEMENT
May 13 Dr. Colin Kessinger, Principal, End-to-End Analytics Inc.
Friday INDIVIDUAL SCPD STUDENT PAPERS DUE BY 5 P.M. SHARP, BY May 15, EMAIL TO FACULTY AND TAs
Monday PRODUCT TRANSITIONS
May 18 Prof. Feryal Erhun
Prepare: Intel Corporation: Product Transitions and Demand Generation
Wednesday GLOBAL SUPPLY CHAIN COORDINATION
May 20 Prepare: Renault Inc.
Friday WRITTEN REPORTS DUE BY 5 P.M. SHARP, BY EMAIL TO
May 22 FACULTY AND TAs
Monday
May 25
Wednesday ACCURATE RESPONSE
May 27 Prepare: Zara case
Questions:
1. What is innovative about Zara?
2. Is vertical integration essential in implementing the Zara strategy? Why or why not?
3. How does their supply chain performance tie to financial metrics and their extraordinary market capitalization?
4. What lessons can be drawn from Zara and applied to more traditional firms?
Monday GROUP PRESENTATIONS I
June 1 Deliverable: ALL PPT presentations are due by 7:00 a.m. on 6/1.
Wednesday GROUP PRESENTATIONS II
June 3