Mktg 355

Jennifer Aaker

with Eugene Korsunskiy, Laura Martini, Kyle Buza, Tim Shi, & Brett Westervelt

Tuesdays

10:00-11:30am
+ Labs on Thursdays from 10:00-11:30am

Reading Insights

A visual guide to the course readings - PDF

Cases

Dispensing Happiness: How Coke Harnesses Video to Spread Happiness

Nike WE: Design Meets Social Good

eBay: From Green to Gold

Zappos: Happiness in a Box

Corporate Citizenship Starts with Customers - podcast with Tony Hsieh