Mktg 355

Jennifer Aaker

with Jason Chua, Eugene Korsunskiy, Laura Martini, Kyle Buza, Tim Shi, & Brett Westervelt

Tuesdays

10:00-11:30am
+ Labs on Thursdays from 10:00-11:30am

DH Presentation

(Due May 29th 7am, submit via CourseWork): A 5-minute visually-rich presentation about your proposed company and brand. Suggestions for the final deliverable include showing what it’s like to work for your company (e.g., IDEO shopping cart video), or how you designed a brand experience for happiness.  On the last day of class, you will have 5 minutes to present your final project.


Here are two projects that were developed in 2011.  Although the final projects for this year’s class will be slightly different, use these as inspiration.

Cantor Museum (Grossman, Martini, Mason, Oxendine, Perez- Borges, Turri)

Airlines Baggage Claim (David Rogier) 

 

DH Designer's Guide

 

(Due May 29th 7am, submit via CourseWork): Create a designer guide that you are using to create your final presentation. The guide could be something you would give a future employer to help design their company and brand for happiness. So think of it as something you could use in the future for yourself or your team, not just for your chosen brand. The format for can either be 5 written pages or a 50-slide deck. Below are Designer Guides to be used for inspiration for your own.  In addition, the Designers Guide should include 5 DH Toolkit Cards distributed in class. The template for those cards is here.

Here are three  Designer Guides to be used for inspiration for your own.

AIGA Designers Guide: A Client Guide

Government Digital Service Design Principles

Dieter Rams Ten Principles for Good Design

Here is a Designers Guide template for inspiration for your own