Mktg 552
Co-Instructors
Syllabus
Readings
Industry Examples
Guides, Tips, Resources
Past Projects
Questions?
Apply (non-GSB)
building innovative brands
with jennifer aaker + chris flink
david bordow + natalie kim + saul carlin
Spring 2014
MWF, May 5-16 GSB co-lab
Syllabus - Social Brands 2013
Download syllabus here (.pdf)
