Required Readings
Brands
Coca-Cola Content 2020
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Top 100 Most Valuable Brands 2010
Rethinking The Idea of the Brand
Honest Tea: The Most Honest City in America
Louisville Slugger
Experience Design
D.school Bootcamp Bootleg
Design Thinking
Defining User Experience as Brand Experience
More than Virtual: Marketing the Total Brand “Experience”
Social Media
Olivier Blanchard Basics Of Social Media ROI
Top 10 Social Media Campaigns of All Time
3 Brilliant Social Media Campaigns and Why They Worked
12 Lessons from Kony 2012: The Most Viral Video of All Time
Social Media Bolsters Big Brands
Creating Continuous Conversations Around Brands
StoryTelling
Storytelling That Moves People: A conversation with screenwriting coach Robert McKee
The Hero’s Journey
Filmmaking
StoryViz
Five Rules for How to Frame a Shot
iMovie Editing Tutorials
iMovie Editing Tutorials 2
3 Simple Rules for Filming Without Lights (Interior)
3 Simple Rules for Filming Without Lights (Exterior)
Optional Readings (and Videos) - Brand Basics
Strategic Brand Management
Building Strong Brands
The Brand Gap
A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Here Comes Everybody Clay Shirky
The Dragonfly Effect
Nike WE: Design Meets Social Good
eBay: From Green to Gold
Intel Voice Guidelines : The Written Expression of the Brand
How to Build a Brand Like Corona
Leading Change: Why Transformation Efforts Fail
Embrace the Dark Side
The Road to Self-Renewal