The Future of the Automobile - Winter 2010/2011 Previous Terms: Spring 2009, Autumn 2009, Winter 2010 , Spring 2010, Autumn 2010 Electric Mobility - What is Missing? Seminar on Automotive Topics at the Intersection of Technology - Environment - Economy - Society - Politics A recent poll shows that by far the majority of Americans believe that that it is important to expand the use of electric vehicles . However, analysts expect that electric vehicles will have only a 2% to 3% share of the new-car market in 2020 . This situation will be the basis for the class this winter quarter. We want to find out why there seems to be a disconnect between what consumers think about the future of mobility and how they make their personal mobility choice. This class will look at the different aspects of technology, business, human factors, environment, and policies regarding electric mobility to find out if there is an ultimate truth about electric mobility. The concept of this course is to have guest lectures to provide the background and have students formulate their thoughts to prepare the discussion in class. Students should have a basic background in engineering, social sciences, business, or law. This course should provide the students with the ability to discuss automotive topics and put them in an interdisciplinary context.
Instructors	Sven Beiker, Chris Gerdes
Time	Tuesdays, 12:15-1:05PM
Location	Building 550 (Peterson Laboratory), Room 200 (map)
Format	Open seminar; guest lectures from industry and academia; students discussing automotive topics based on lectures and brief assignments
Level	Advanced undergrad or beginning grads
Grading	1 unit, S/NC, based on individual input to the course (70% attendance minimum) For satisfactory, students needs to submit at least two (2) one-pager essays that will be used in the seminar discussion (see below). The one-pagers are due on the day before the actual seminar discussion (see assignments for details).
Schedule	Jan 4 Instructions (Syllabus, Assignments, Background) Sven Beiker, Instructor ME302 / CS532 - Stanford University Jan 11 Electrified Vehicles – Concepts, Specifics, Examples Sven Beiker, Instructor ME302 / CS532 - Stanford University Jan 18 First Market Releases to test EVs and Consumer Response / Behavior David Dewitt, Principal Engineer - Honda R&D Americas Jan 25 Student Assignment, Seminar Discussion (What is Missing?) - due Jan 21, 8pm Feb 1 Engineering / Design: Battery Technology Today and Tomorrow Michael Buckner, Battery Expert - Lico Technology Corp. Feb 8 Business & Consumer Considerations Regarding Electric Vehicles Tom vonRichenbauer, Director of Finance and Sendil Palani, Finance Manager - Tesla Motors Feb 15 Exploring Electric Vehicle Use and Markets with Pioneer Drivers Tom Turrentine, Director Plug-in Hybrid Electric Vehicle Research Center - UC Davis Feb 22 Energy / Resources: Are Plug-In Vehicles Worth the Cost? Mikhail Chester, Post Doctoral Researcher - UC Berkeley Mar 1 Strategic Thinking Around the Electric Car Robert Burgelman, Edmund W. Littlefield Professor of Management - Stanford University Mar 8 Student Assignment: Review of assignments from Jan 25
Office Hrs	After class and upon request
Contact	Sven Beiker, Bldg 550 / Rm 131,beiker@stanford.edu, 736-1504