Analytic concepts and their application
Components of print advertisements
Basic analytic concepts
Advanced analytic concepts
Pragmatics: presupposition and relevance
Analyzing an advertisement: its components
Organization within advertisements
Case studies of components of advertisements
Words and phrases used in advertising
Names used in advertising
Words and names used in categories of ads
Information vs. persuasion in advertising
Colors
People
Colors and people used in categories of ads
Advertising strategies and visual aspects of construction
Advertising in action: two brief case studies
Dynamic organization of images
Layout of advertisements
Summary
Concluding words