Unit 11:
Colors
The color choices
advertisers make are more than aesthetic decisions; colors have been known to
affect (and reflect) a person's mood or emotions, current style trends and cultural
beliefs and symbols. According to paint
company Glidden, colors represent personalities. Here's what they have to
say about the following colors:
| Pink,
emotional in character, connotes a sensitive heart. Universally representing
caring and sharing, pink indicates a strong personality. Pink is preferred
by the affectionate and concerned individual. Gently, you offer love, attention
and nurturing to those in distress and needing guidance. |
| Red,
the single most dynamic and passionate color, symbolizes love, rage and
courage. Demanding attention, red has great emotional impact. Those who
select red are aggressive, impulsive and strive for success. The desire
to experience the fullness of living leads to constant activity. |
| Orange
is the color of autumn, spice, form and design. In bright tones, orange
is jovial, cheerful and playful. Deepened, it becomes exotic and exciting.
If orange is your choice, you have abundant energy with an eye for structure
and organization. Your social nature finds you surrounded by family and
friends. |
| Brown,
sensuous in nature, represents an importance of hearth and home. It symbolizes
physical comfort, ease and contentment. Should you seek brown, you are conscientious,
steady and dependable. Your inner security, honesty and high virtue show
that you take life seriously. |
| Yellow
is truly joyous and virtuous in its purest form. Yellow exudes warmth, inspiration
and vitality, and is the happiest of all colors. Yellow signifies communication,
enlightenment, sunlight and spirituality. If your favorite color is yellow,
this indicates that you look forward to the future, and that you are intellectual,
highly imaginative and idealistic. You tend to have a cheerful spirit and
have an expectation of greater happiness. |
| Green
is the color of life, and represents freshness, security, and tranquility.
Green creates an atmosphere that is calm and restful, and characterizes
the intense power of nature. If you selected green, you seek stability,
balance and persistence. You are a moral and affectionate individual. |
| Cool
and constant, teal indicates stability
and resistance to change. If teal is your favorite color, you are a sensitive
individual, and have excellent taste. Optimistic and trusting, you have
a high degree of faith and hope, easily trusting others. |
| The
color of tranquility, blue is cool,
soothing and orderly. The color of royalty, blue brings comfort and serenity
to our lives. If you choose blue, you have a basic need for a calm, harmonious,
and tension-free existence. Capable, conservative and sensitive to others,
you make a loyal and trustworthy friend. |
| Violet,
the color of luxury, indicates sensuality, passion, and depth of feeling.
This lavish color creates an unusual atmosphere and provides and unexpected
essence. If you like violet, you tend to be unique, highly sensitive and
observant. Creative and artistically talented, you tend to have a complex
personality. |
| The
cold influence of grey keeps it foreign,
remote and distant. Grey is preferred by those individuals who put their
noses to the grindstone. If grey is your favorite color, you tend to be
a careful, articulate individual who is focused and dedicated to your commitments.
|
| White
suggests goodness, purity and innocence. Its elusive nature provides serenity
and the essence of perfection. The individual who chooses white as a favorite
color seeks excellence and enlightenment in all philosophies. Simplicity,
purity and recognition are a constant endeavor. |
(from http://www.gliddenpaint.com/Ideas_Inspiration/psychology_of_color.html)
