|
|
|
Text layout, meaning the organization of the text with respect to itself,
not within the whole advertisement. Offline text stands out: this is very clearly illustrated in 32
State Farm (Fast Company, June 2001) and 33
Symantec (Rolling Stone, May 9, 2002), where one line that is out
of the shape defined by the others is a key component in the meaning of the
whole advertisement. Notice also the text in 41
Riders (Glamour, August 2002), curving symmetrically in and out. Now, consider the font choices in the following ads, then click on the images
for the full advertisement and an alternate font arrangement. 17. Haribo (Vogue, September 2001) 42. Secret (Glamour, August 2002) 47. Dodge (InStyle, August 2002) More text goes here.
| References | |
|
State
Farm, Fast Company, June 2001, p. 133. |
|
<home>