The Language of Advertising: Novel words and phrases

It is quite easy to find examples of novel words, phrases and constructions in advertisements.

48 Cointreau (InStyle, August 2002)

but these are not really different in character from examples we can find in other uses of English.

23 MaxFactor

References
Cointreau. InStyle, August 2002, p. 195. Max Factor. Vogue, September 2001.

References
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