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The following tables are the result of an informal poll taken by students
in the 2002 "Language of Advertising" seminar. Students were were
asked to indicate whether they felt that a given adjective could be associated
with a given product type. On each of the tables below, click on any column
heading to sort by a certain product or adjective.
Sort by Product 5
Adjective
Pharmaceuticals
Bottled
Water
Cosmetics
Shampoo
Soap
Cereal
SUV
Jeans
Alive
2
4
6
6
2
5
2
Clear
2
9
8
2
4
0
0
0
Comfortable
1
0
2
0
0
0
9
10
Crunchy
0
0
0
0
0
10
0
0
Fresh
0
7
3
6
6
5
0
0
Good-looking
1
0
10
5
0
0
5
9
Good
value
3
3
2
5
5
4
9
3
Happy
3
0
6
1
1
2
3
2
Healthy
7
10
4
5
3
10
0
0
Large
0
3
0
2
0
1
10
0
Loud
0
0
3
0
0
0
1
1
Pure
6
9
6
5
6
3
0
0
Reliable
2
0
1
0
0
0
10
0
Rugged
0
2
0
0
0
0
9
9
Safe
9
2
3
1
1
1
10
0
Small
2
1
2
0
0
0
0
1
Strong
7
0
2
2
3
1
7
2
Stylish
0
0
8
8
0
0
6
10
Tasty
1
1
0
0
0
9
0
0
Wholesome
0
0
0
0
0
9
0
0
Sort by Adjective
Product
Alive
Clear
Comfortable
Crunchy
Fresh
Good-looking
Good
value
Happy
Healthy
Large
Loud
Pure
Reliable
Rugged
Safe
Small
Strong
Stylish
Tasty
Wholesome
Pharmaceuticals
2
2
1
0
0
1
3
3
7
0
0
6
2
0
9
2
7
0
1
0
Bottled
water
4
9
0
0
7
0
3
0
10
3
0
9
0
2
2
1
0
0
1
0
Cosmetics
6
8
2
0
3
10
2
6
4
0
3
6
1
0
3
2
2
8
0
0
Shampoo
6
2
0
0
6
5
5
1
5
2
0
5
0
0
1
0
2
8
0
0
Soap
5
4
0
0
6
0
5
1
3
0
0
6
0
0
1
0
3
0
0
0
Cereal
2
0
0
10
5
0
4
2
10
1
0
3
0
0
1
0
1
0
9
9
SUV
5
0
9
0
0
5
9
3
0
10
1
0
10
9
10
0
7
6
0
0
Jeans
2
0
10
0
0
9
3
2
0
0
1
0
0
9
0
1
2
10
0
0
MP3
player
1
5
1
0
0
4
6
2
0
1
7
1
6
3
0
10
1
5
0
0
Loaf
of bread
2
0
1
3
9
0
2
0
10
3
0
1
0
0
0
0
1
0
9
10