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The relevance
here seems almost trivial, but it is important to understand how it works.
What does "Choose your Venus" apply to? There are two objects in
the picture, and the notion of choice presupposes at least two alternatives.
So, we understand that "Venus" refers to the type of object pictured,
and that there is some salient difference between the two instantiations of
that type (on the basis of which a rational choice can be made). Hence,the
advertisement would be rather anomalous if there were only one object, or
if there were two identical objects.
(Incidentally,
the phrase "your Venus" presupposes
that you have a Venus, in other words, it promotes the ideology of (women)
having shaving razors as part of normal life.)
What is the basis for the choice? It is one that is rather
frequently exploited in advertising, some rather superficial property.
In this case, the razors are apparently identical, except for color. Other
common avenues for expanded "choice" are scent in cleaning agents,
taste in toothpaste, or even different packaging for snack foods or candies.
(Apple even introduced the idea of choosing a computer based on color,
with the IMac.)