Unit 3: Advanced analytic concepts
Case study in relevance: 28 Rave

The first Rave advertisement that we found is 28rave_1. The advertisement later appeared with one extra Image component superimposed, as in 28rave_2, and in an alternative version, 28rave_3. Note that the added element is there purely for relevance purposes---it shows you which person is supposed to have used the hair-holding spray, by the fact that their hair is in a neatly groomed condition.

28.1 Rave

28.2 Rave

 


28.3 Rave

 

References  

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