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The advertisement has some Text, which provides information about the product,
and more importantly, provides anchorage
for the Image. Under the general category of Text, there may be descriptive
information about the product, other text that serves the purpose of catching
the readers's attention, as well as (typically) short phrases that act as a
kind of slogan, and finally the name of the company and/or the name of the product.
In the Organization part of this unit, we will
look briefly at the physical placement of text. We also look at the physical
properties of the text (size, font, etc.) in Unit
5.