The Language of Advertising: References

References by topic
Unit 1	Unit 2	Unit 3	Unit 4	Unit 5	Unit 6	Unit 7	Unit 8	Unit 9
Unit 10	Unit 11	Unit 12	Unit 13	Unit 14	Unit 15	Unit 16	Unit 17

Unit 1: Components of a print advertisement
Organization
Crown Royal. Rolling Stone, July 4, 2002, p. 37. Symantec, Rolling Stone, May 9, 2002, p.7. Mastercard, Rolling Stone, March 28, 2002, p.65.
Image
Sunset image. Ideas for Great Windows and Doors. Sunset Books, Menlo Park, CA. 1996, p. 51. Allegra, Time, January 28, 2002. Europcar, Der Spiegel, 2002, p.99. Dunhill, Rolling Stone, June 20, 2002, p. 16. MaxFactor, Vogue, September 2001.
How to analyze an ad
Aitchison, Jim (1999). Cutting Edge Advertising. Prentice Hall, Singapore Dunhill, Rolling Stone, June 20, 2002, p. 16.
<top>
Unit 2: Basic analytic concepts
Introduction
Range Rover, Fast Company, June 2001, p.97.
Sign, signifier, signified
Culler, Jonathan (1987) Ferdinand de Saussure. Penguin: New York. Dow, Metropolis, July/August 2002, p. 53. State Farm, Fast Company, June 2001, p. 133.
Peirce
Peirce, C.S. (1960) Collected Papers of Charles Sanders Peirce, Volume 2. C. Hartshorne and P. Weiss (eds.), Cambridge, Mass., Harvard University Press.
Cohesion, coherence
Vestergaard, Torben and Kim Schrøder (1985) The Language of Advertising. Oxford, Blackwell. Halliday, M. A. K. and Ruqaiya Hasan (1976) Cohesion in English. London and New York, Longman.
Given, new
Dodge. InStyle, August 2002, p. 109. Riders. Glamour, August 2002, p. 73. Leech, Geoffrey N. (1966) English in Advertising: A Linguistic Study of Advertising in Great Britain. London, Longman
Presupposition
Geis, Michael. (1982) The Language of Television Advertising. Academic Press. New York. Herbal Essences. Jane, August 2002, p. 61. Riders. Glamour, August 2002, p. 73. Apple, Rolling Stone, August 22, 2002, p. 2-3.
<top>
Unit 3: Advanced analytic concepts
Denotation and Connotation
Williamson, Judith. (1978) Decoding Advertisements. London, Marion Boyars. Polo, Meier, February 2002, p. 103. Newport Aveda, Jane, August 2002, p. 35. Herbal Essences, Jane, August 2002, p. 61.
Anchorage
Barthes, Roland (1977): Image-Music-Text. London: Fontana Hall, Stuart (1981): 'The Determinations of News Photographs'. In Cohen, Stanley & Jock Young (Eds.) (1981): The Manufacture of News: Social Problems, Deviance and the Mass Media. London: Constable 226-43. State Farm, Fast Company, June 2001, p. 133. Timberland, Rolling Stone, November 8, 2001, p. 128. Harley, Rolling Stone, April 11, 2002, p. 59. VW, Rolling Stone, June 6, 2002, p. 46. Villeroy & Boch, Metropolitan Home, March/April 2002, p. 35. La-Z-Boy, Metropolitan Home, March/April 2002, p. 65.
Relevance
Sperber, Dan and Deirdre Wilson (1995) Relevance: Communication and cognition (2nd ed.) Oxford: Blackwell [First ed. 1986]. Tanaka, Keiko. (1994) Advertising Language: A pragmatic approach to advertisements in Britain and Japan. London and New York, Routledge. Symantec, Rolling Stone, May 9, 2002, p.7. La-Z-Boy, Metropolitain Home, March/April 2002, p. 65. Venus, Jane, August 2002, p. 85. Range Rover, Fast Company, June 2001, p. 97 Rave, Rolling Stone, May 9, 2002, p. 81. Rave, Rolling Stone, May 23, 2002, p. 69. Rave, Rolling Stone, July 4, 2002, p. 103.
Linguistic relevance
Grice, H.P. (1975) Logic and Conversation. In P. Cole and J. Morgan (eds.) Syntax and Semantics 3: Speech Acts. New York, Academic Press, 41-58.
<top>
Unit 4: Pragmatics: presupposition and relevance
La-Z-Boy, Metropolitan Home, March/April 2002, p. 65 La-Z-Boy, Metropolitan Home, July/August 2002, p. 51.
<top>
Unit 5: Case Study in Relevance: Symantec
Symantec, Rolling Stone, May 9, 2002, p.7.
<top>
Unit 6: Created Ads
Hedgecoe, John. (1996) John Hedgecoe's New Introductory Photography Course. London: Focal Press, p. 56, 93, 176. Hedgecoe, John. (2001) How to take great photographs. London: Collins & Brown, p. 17.
<top>
Unit 7: Words and phrases used in advertising
Words
Leech, Geoffrey N. (1966) English in Advertising: A Linguistic Study of Advertising in Great Britain. London, Longman.
Text layout and fonts
State Farm, Fast Company, June 2001, p. 133. Symantec, Rolling Stone, May 9, 2002, p.7. Riders. Glamour, August 2002, p. 73. Haribo, Vogue, September 2001. Secret, Glamour, August 2002, p. 63. Dodge, InStyle, August 2002, p. 109
Phrases
Encompass, Fast Company, June 2001, p. 65. Dodge. InStyle, August 2002, p. 109. Riders. Glamour, August 2002, p. 73.
Novel words and phrases used in advertising
Cointreau. InStyle, August 2002, p. 195. MaxFactor, Vogue, September 2002.
Is advertising language "normal language"?
Clark, Eve V. and Herbert H. Clark (1979) When Nouns Surface as Verbs, Language 55, 767-811. Corbett, Edward P. J. (1990) Classical Rhetoric for the Modern Student. 3rd ed. New York: Oxford University Press. McQuarrie, Edward F. and David G. Mick (1996) Figures of Rhetoric in Advertising Language. Journal of Consumer Research. Pullum, Geoffrey K. and Barbara C. Scholz (2001) More than words. Nature, 413, 27 September 2001, p.367. VW Rolling Stone, May 23, 2002, p. 48. Cointreau. InStyle, August 2002, p. 195. No Doubt, Hella Good
<top>
Unit 8: Names used in advertising
Lexicon: a case study
Frankel, Alex. "Name-O-Rama," Wired, June 1997 (http://www.wired.com/wired/5.06/es_namemachine_pr.html) Imperato, Gina. "Make A Name for Yourself", Fast Company, Oct/Nov 1996 (http://www.lexicon-branding.com/news1b.html) Herz, J.C. "A Name So Smooth, the Product Glides In", New York Times, Nov. 26, 1998 (http://www.lexicon-branding.com/news1a.html) Lexicon Branding, "Sound Symbolism". (http://www.lexicon-branding.com/process2aSound.html) Lexicon Branding, "Anatomy of a Name". (http://www.lexicon-branding.com/process2bAnatomy.html)
<top>
Unit 9: Words and names used in categories of advertisements
Liu, David and Lisa Westmoreland (2002). "Language of Advertising" class project: Be Afraid... Be Very Afraid: Fear/Problem Magazine Advertisements. Gonzalez, Sierra, Sarah Oh and Wesley Williamson. (2002) "Language of Advertising" class project: Smooth Advertising: The Language of Alcohol Advertisements. PowerBar, PowerBar Ad Gallery, (http://www.powerbar.com/about/adgallery/)
<top>
Unit 10: Information vs. persuasion in advertising
Cialdini, R. B. (2001; February) The science of persuasion. Scientific American 284, 76-81. Hermerén, Lars. (1999) English for Sale: A Study of the Language of Advertising. Lund, Lund University Press.
<top>
Unit 11: Colors
Psychology of Color, Glidden Paint. (http://www.gliddenpaint.com/Ideas_Inspiration/psychology_of_color.html)
<top>
Unit 12: People
Size of frame
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 130-135. Dasani, Shape, August 2002, p. 85. Jim Beam, Rolling Stone, July 4, 2002, p. 55. Timberland, Rolling Stone, November 8, 2001, p. 128.
Demand and offer
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 121-130. Michelob, Rolling Stone, November 8, 2001, p. 20. Rave, Rolling Stone, July 4, 2002, p. 103.
<top>
Unit 13: Colors and people in categories of advertising
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge. 121-130 Liu, David and Lisa Westmoreland (2002). "Language of Advertising" class project: Be Afraid... Be Very Afraid: Fear/Problem Magazine Advertisements. Gonzalez, Sierra, Sarah Oh and Wesley Williamson. (2002) "Language of Advertising" class project: Smooth Advertising: The Language of Alcohol Advertisements Powerbar, PowerBar Ad Gallery, (http://www.powerbar.com/about/adgallery/) Bacardi O
<top>
Unit 14: Advertising in action: case studies
Case study: BBDO
Patti, C. H. and Moriarty, S. E. (1990) The Making of Effective Advertising. Dodge. InStyle, August 2002, p. 109. Pepsi, www.bbdo.com/popup/print/pepsi.html
Case study: Fiery fries
Aitchison, Jim (1999) Cutting Edge Advertising Singapore, Prentice Hall. Burger King, agency faqs! (http://www.agencyfaqs.org/outofthisworld/92.html)
<top>
Unit 15: Dynamic organization of images
Vectors and salience
Bacardi (librarian) Brakha, Moshe for Skyy Vodka. "Starlet" (http://www.skyy.com) Rolston, Matthew for Skyy Vodka. "69 Martinis" (http://www.skyy.com) Skyy Blue, Rolling Stone, June 20, 2002, p. 59. Yun, Deborah and Aaron Goynshor (2002). "Language of Advertising" class project: Selling Sex: The Implications of Sexual Imagery and Layout in Advertising
Perspective
La-Z-Boy, Metropolitan Home, March/April 2002, p. 65 La-Z-Boy, Metropolitan Home, July/August 2002, p. 51. DC, Rolling Stone, July 4, 2002, p. 5. DC, Rolling Stone, April 11, 2002, p. 97. DC, Rolling Stone, March 14, 2002, p. 32. McDonalds, Rolling Stone, May 23, 2002, p. 50. Big Red, Rolling Stone, July 4, 2002, p. 43. Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 135-148.
Framing
Pontiac, Rolling Stone, February 28, 2002, p. 17. Dove, InStyle, July 2002, p. 97. Vent-A-Hood, Metropolitan Home, March/April, 2002, p. 63. Dunhill, Rolling Stone, June 20, 2002, p. 16. Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 214-218.
Product display, size, placement
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 134.
<top>
Unit 16: Layout of advertisements
Information value and salience
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 183, 212-214.
Left and right: given and new
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 186-192. Secret, Glamour, August 2002, p. 63. Allegra, Time, January 28, 2002.
Top and bottom: ideal and real
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The Grammar of Visual Design. London: Routledge, 192-202. Torengos, Better Homes and Gardens, June 2002, p. 250.
<top>

<home>

References

References by topic