|
|
|
by topic | publications by author | advertisements by company
References by author |
||||||||
|
|
||||||||
| A | ||||||||
| Aitchison,
Jim (1999). Cutting Edge Advertising. Prentice Hall, Singapore. Unit 1: How to analyze an advertisement Unit 14: Case study: Fiery fries |
||||||||
|
<top>
|
||||||||
|
Barthes,
Roland (1977): Image-Music-Text. London: Fontana
Unit 3: Anchorage |
||||||||
| Begley,
Sharon. "StrawBerry Is No BlackBerry: Building Brands Using Sound."
Wall Street Journal,August 26, 2002. http://online.wsj.com/article/0,,SB1030310730179474675.djm,00.html Unit 8: BlackBerry and sound symbolism |
||||||||
|
<top>
|
||||||||
| Cialdini, R. B. (2001;
February) The science of persuasion. Scientific American 284, 76-81. Unit 10: Information vs. persuasion |
||||||||
| Clark,
Eve V. and Herbert H. Clark (1979) When Nouns Surface as Verbs, Language
55, 767-811. Unit 7: Is advertising language "normal language"? |
||||||||
|
Corbett,
Edward P. J. (1990) Classical Rhetoric for the Modern Student.
3rd ed. New York: Oxford University Press.
Unit 7: Is advertising language "normal language"? |
||||||||
|
Culler,
Jonathan (1987) Ferdinand de Saussure. Penguin: New York.
Unit 2: Sign, signifier, signified |
||||||||
|
<top>
|
||||||||
| F | ||||||||
| Frankel, Alex. "Name-O-Rama,"
Wired, June 1997 (http://www.wired.com/wired/5.06/es_namemachine_pr.html)
Unit 8: Lexicon: a case study |
||||||||
| <top> | ||||||||
| G | ||||||||
| Geis,
Michael. (1982) The Language of Television Advertising. Academic
Press. New York. Unit 2: Presupposition |
||||||||
| Gonzalez, Sierra, Sarah
Oh and Wesley Williamson. (2002) "Language of Advertising" class
project: Smooth Advertising: The Language of Alcohol Advertisements. Unit 9: Words used in categories of advertising Unit 9: Names used in categories of advertising Unit 9: Address in categories of advertising Unit 13: Colors used in categories of advertising Unit 13: People depicted in categories of advertising |
||||||||
|
Grice, H.P. (1975)
Logic and Conversation. In P. Cole and J. Morgan (eds.) Syntax and
Semantics 3: Speech Acts. New York, Academic Press, 41-58. |
||||||||
|
<top>
|
||||||||
|
Hall,
Stuart (1981): 'The Determinations of News Photographs'. In Cohen, Stanley
& Jock Young (Eds.) (1981): The Manufacture of News: Social
Problems, Deviance and the Mass Media. London: Constable 226-43.
Unit 3: Anchorage |
||||||||
| Halliday, M. A. K. and
Ruqaiya Hasan (1976) Cohesion in English. London and New York,
Longman. Unit 2: Cohesion, coherence |
||||||||
|
Hedgecoe, John. (1996) John Hedgecoe's New Introductory Photography
Course. London: Focal Press, p. 56, 93, 176. |
||||||||
|
Hedgecoe, John. (2001) How to take great photographs. London:
Collins & Brown, p. 17. |
||||||||
| Hermerén, Lars.
(1999) English for Sale: A Study of the Language of Advertising.
Lund, Lund University Press. Unit 10: Information vs. persuasion |
||||||||
| Herz, J.C. "A Name
So Smooth, the Product Glides In", New York Times, Nov. 26,
1998 (http://www.lexicon-branding.com/news1a.html) Unit 8: Lexicon: a case study |
||||||||
|
<top>
|
||||||||
| I | ||||||||
| Imperato, Gina. "Make
A Name for Yourself", Fast Company, Oct/Nov 1996 (http://www.lexicon-branding.com/news1b.html) Unit 8: Lexicon: a case study |
||||||||
| <top> | ||||||||
| K | ||||||||
|
Kress, Gunther and Theo van Leeuwen (1996). Reading Images: The
Grammar of Visual Design. London: Routledge, various. |
||||||||
| <top> | ||||||||
| L | ||||||||
| Leech,
Geoffrey N. (1966) English in Advertising: A Linguistic Study of Advertising
in Great Britain. London, Longman Unit 2: Given and new |
||||||||
| Lexicon Branding, "Sound
Symbolism". (http://www.lexicon-branding.com/process2aSound.html) Unit 8: Lexicon: a case study |
||||||||
|
Lexicon Branding, "Anatomy of a Name". (http://www.lexicon-branding.com/process2bAnatomy.html) |
||||||||
| Liu, David and Lisa Westmoreland
(2002). "Language of Advertising" class project: Be Afraid...
Be Very Afraid: Fear/Problem Magazine Advertisements. Unit 9: Words used in categories of advertising Unit 9: Names used in categories of advertising Unit 9: Address in categories of advertising Unit 13: Colors used in categories of advertising Unit 13: People depicted in categories of advertising |
||||||||
| <top> | ||||||||
|
McQuarrie,
Edward F. and David G. Mick (1996) Figures of Rhetoric in Advertising
Language. Journal of Consumer Research.
Unit 5: Is advertising language "normal language"? |
||||||||
|
<top>
|
||||||||
| Patti, C. H. and Moriarty,
S. E. (1990) The Making of Effective Advertising. Unit 14: Case study: BBDO |
||||||||
|
Peirce, C.S. (1960) Collected Papers of Charles Sanders Peirce,
Volume 2. C. Hartshorne and P. Weiss (eds.), Cambridge, Mass., Harvard
University Press. |
||||||||
|
Pullum,
Geoffrey K. and Barbara C. Scholz (2001) More than words. Nature,
413, 27 September 2001, p.367.
Unit 7: Is advertising language "normal language"? |
||||||||
|
<top>
|
||||||||
|
Sperber,
Dan and Deirdre Wilson (1995) Relevance: Communication and cognition
(2nd ed.) Oxford: Blackwell [First ed. 1986].
Unit 3: Relevance |
||||||||
|
<top>
|
||||||||
| T | ||||||||
| Tanaka,
Keiko. (1994) Advertising Language: A pragmatic approach to advertisements
in Britain and Japan. London and New York, Routledge. Unit 3: Relevance |
||||||||
| <top> | ||||||||
|
Vestergaard,
Torben and Kim Schroeder (1985) The Language of Advertising.
Oxford, Blackwell.
Unit 2: Cohesion, coherence |
||||||||
|
<top>
|
||||||||
| Williamson,
Judith. (1978) Decoding Advertisements. London, Marion Boyars. Unit 3: Denotation and connotation |
||||||||
| <top> | ||||||||
| Y | ||||||||
| Yun, Deborah
and Aaron Goynshor (2002). "Language of Advertising" class project:
Selling Sex: The Implications of Sexual Imagery and Layout in Advertising Unit 15: Vectors and salience |
||||||||
| <top> |
<home>