The Language of Advertising: References

References

by topic | publications by author | advertisements by company

Index	Company Name	Ad #	Ad Name/Description	Publication	Date	Page	Units
1	ACE Hardware	1	"You own it. Now make it yours."	Rolling Stone	Jan 31 2002	32
		2	"1-brm, 1-bth castle" w/ sidebar	Rolling Stone	Nov 8 2001	103
		3	"1-brm, 1-bth castle" w/ bottom bar	Rolling Stone	Mar 28 2002	25
		4	"Backyard/playground/waterpark"	InStyle	July 2002	175
2	Accenture	1	"Ich bin deine idee"	Der Spiegel	2002	68
3	Altana	1	"Global player"	Der Spiegel	2002
4	Citizen	1	"Where energy meets the future"	Der Spiegel	2002
5	Europcar	1	"Get this feeling"	Der Spiegel	2002	99	1
6	Honda	1	"Mit Sicherheit besser fahren."	Der Spiegel	2002	179
7	Lucky Strike	1	"Das kommt davon…"	Meier	February 2002	inside front
8	Polo cigarettes	1	"Life can be so simple"	Meier	February 2002	103	3
9	Saturn	1	FULFILL02MY	(mailing)	2001
10	Burger King	1	"Fiery Fries"	http://www.agencyfaqs.org/outofthisworld/92.html	Jul 17 2002	n/a	14
11	Balance bar	1	"That tired feeling at 5 pm…"	Rolling Stone	Jun 20 2002	80
		2	"For that marathon called Wednesdays"	Time	Jul 15 2002	29
		3	"Lasting energy. Live the dream."	Jane	August 2002	107
		4	"Seriously nutritious meets seriously delicious"	Rolling Stone	May 23 2002	79
12	Big Red	1	"We know what you're thinking…"	Rolling Stone	Jul 4 2002	43	15
13	Crown Royal	1	"The end of a perfect day"	Rolling Stone	Jul 4 2002	37	1
14	DC	1	Kenny Hughes/ penguins	Rolling Stone	Jul 4 2002	5	15
		2	the X-ecutioners/ bear	Rolling Stone	Apr 11 2002	97	15
		3	Colin McKay/ moose	Rolling Stone	Mar 14 2002	32	15
15	Dunhill	1	"Don't try to understand it"	Rolling Stone	Jun 20 2002	16	1, 15
16	Encompass	1	"One policy, indivisible…"	Fast Co.	June 2001	65	7
17	Haribo	1	"When diamonds are no longer enough"	Vogue	September 2001		7
18	Harley	1	"A small and rather uneventful life"	Rolling Stone	Apr 11 2002	59	3
19	Jim Beam	1	"A quality drink…"	Rolling Stone	Nov 8 2001	inside back	12
		2	"Smooth, mellow and refined."	Rolling Stone	Jul 4 2002	55
20	Lipton	1	Real baseball	Rolling Stone	Jul 25 2002	70
21	M&M	1	Tribal voting	Rolling Stone	Apr 11 2002	40
22	Mastercard	1	"A friend with a spare Saturday…"	Rolling Stone	Mar 28 2002	65	1
23	MaxFactor	1	pizza head	Vogue	September 2001		1, 7
24	McDonalds	1	"A McDonalds on the way home"	Rolling Stone	May 23 2002	50	15
25	Michelob	1	"A beer she won't send back"	Rolling Stone	Nov 8 2001	20	12
26	Monster.com	1	"Options actually worth something"	Fast Co.	June 2001	84
27	Pontiac	1	Vibe	Rolling Stone	Feb 28 2002	17	15
		2	Manual	Rolling Stone	May 9 2002	38
		3	Wired	People	Jul 15 2002	87
28	Rave	1	Science fair (no icon)	Rolling Stone	May 9 2002	81	3
		2	Science fair (icon)	Rolling Stone	May 23 2002	69	3
		3	Convertible ride (icon)	Rolling Stone	Jul 4 2002	103	3, 12
29	Range Rover	1	"Work hard. Be successful…"	Fast Co.	June 2001	97	2, 3
30	Skyy Blue	1	Poolside	Rolling Stone	Jun 20 2002	59	2, 15
31	Snickers	1	"Sudden collapse"	Rolling Stone	Mar 14 2002	74
32	State Farm	1	"Friday: permanent vacation"	Fast Co.	June 2001	133	2, 3, 7
33	Symantec	1	"System crash, system conflict…"	Rolling Stone	May 9 2002	7	1, 3, 5, 7
34	Timberland	1	"Backpacked across Europe…"	Rolling Stone	Nov 8 2001	128	3, 12
35	USAF	1	"Cross into the blue…"	Rolling Stone	Jan 31 2002	7
36	VW	1	"Free, like wild horses." (L)	Rolling Stone	Jun 6 2002	46	3
		2	"Free, like wild horses." (R)	Rolling Stone	Jun 6 2002	47
		3	"It's re-everythinged."	Rolling Stone	May 23 2002	48	7
		4	"Swipe the debit card…"	Rolling Stone	Jul 4 2002	back cover
		5	"70 cubic feet of anything."	Rolling Stone	Apr 11 2002	27
		6	"You'll pop up in a truck stop…"	InStyle	August 2002	89
		7	"Seen at the mall, Edison, N.J."	InStyle	July 2002	77
		8	"Free, like wild horses" (1P)	Shape	August 2002	33
37	California Closets	1	"Life, stuff, storage."	Metropolitan Home	Mar/ Apr 2002	19
38	Vent-A-Hood	1	"Can a range hood have inner beauty?"	Metropolitan Home	Mar/ Apr 2002	63	15
39	Villeroy & Boch	1	"…she packed only the necessities"	Metropolitan Home	Mar/ Apr 2002	35	3
40	La-Z-Boy	1	"well-behaved considering the studs…"	Metropolitan Home	Mar/ Apr 2002	65	3, 4, 15
		2	"give your TV something to look at..."	Metropolitan Home	Jul/ Aug 2002	51	15
41	Riders	1	"Jeans that fit. Beautifully."	Glamour	August 2002	73	2, 7
42	Secret	1	"Strongest argument yet for black dress"	Glamour	August 2002	63	7, 16
43	Aveda	1	"Can you feel it?"	Jane	August 2002	35	3
44	Herbal Essences	1	A juicy secret too good to keep	Jane	August 2002	61	2, 3
		2	"You've only fantasized about it being intense"	Rolling Stone	May 9, 2002	35	3
45	Venus	1	"Choose your Venus."	Jane	August 2002	85	3
46	Visa	1	"It's your life. How do you want to spend it?"	Jane	August 2002	88
47	Dodge	1	"Everything has its place. Behind you."	InStyle	August 2002	109	2, 7, 14
48	Cointreau	1	"Be cointreauversial."	InStyle	August 2002	195	7
49	Toyota	1	"Sleeker, sexier curves!... 2002 Camry Solara"	InStyle	August 2002	33
50	Dove	1	"Should I? Shouldn't I?"	InStyle	July 2002	97	15
51	Extra	1	"Official Gum of 'Assembles in minutes'"	InStyle	July 2002	104
52	Basis	1	"For the way it makes you feel"	Shape	August 2002	49
53	Cassina	1	"Seat and play"	Wallpaper	May 2002	121
54	Dasani	1	"Treat yourself well. Everyday"	Shape	August 2002	85	12
55	Dockers	1	"Wouldn't it be nice to brown bag it?"	Lucky	August 2002	82
56	Dorn Bracht	1	"Welcome to living."	Wallpaper	May 2002	40
57	Dow	1	"green"	Metropolis	Aug/Sept 2002	53	2
58	Kodak	1	"Capture what matters in timeless b&w"	Lucky	August 2002	117
59	Tabasco	1	"…No one will hear your tongue scream"	InStyle	July 2002	85
60	Power Bar	1	"Idolized"	Rolling Stone	May 23 2002	67
		2	"More than strong guy"	Rolling Stone	Mar 14 2002	46
		3	"Action figure"	Rolling Stone	Jul 25 2002	inside back
		4	"Jonny Mosely"	Rolling Stone	Jan 31 2002	50
		5	"Lance Armstrong"	Rolling Stone	Jul 4-11, 2002	67
		6	"Holly Parkinson"	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		7	"Josh Cox"	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		8	"Robyn Benicasa"	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		9	"Peter Reid"	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a	13
		10	"Roland Green"	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		11	"Do more. With less."	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		12	"Jump. For joy."	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
61	Nature Valley	1	"Mother nature's spinning class"	Sierra	Jul/Aug 2002	inside back
		2	"Mother nature's rowing machine"	National Geographic Traveler	Jul/Aug 2002	41
62	Harvest Bar	1	"Top of the morning"	Cooking Light	Jul 1, 2002	191
		2	"The best day of your life…"	Rolling Stone	Jul 4-11, 2002	117
		3	"Will you find your swing?"	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
63	Carb Solutions	1	"Makes low carb seem decadent"	Cooking Light	Jul 1, 2002	41
		2	"Spoil Yourself not your Low-Carb Diet"	Men's Health	May 1, 2002	74
64	Centrum Energy	1	"Leaves the competition in the dust"	Glamour	August 2002	93
65	Luna	1	"And away you go."	Cooking Light	Jul 1, 2002	69
66	Promax	1	"Enough with the sacrificing"	Cooking Light	Jul 1, 2002	123
67	Pria	1	"The afternoon needs you."	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		2	"Life after lunch."	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		3	"Go fascinate someone."	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
		4	"Be an afternoon person."	http://www.powerbar.com/about/adgallery/	Jul 31, 2002	n/a
68	Torengos	1	"More than/all you need to know about Torengos"	Better Homes and Gardens	Jun 2002	250	16
69	Allegra	1	"Low interest? Or high pollen?"	Time	Jan 28 2002		1, 16
70	Apple	1L	"…It was my fault that Windows didn't work…"	Rolling Stone	Aug 22 2002	2	2
		1R	"…It was my fault that Windows didn't work…"	Rolling Stone	Aug 22 2002	2	2
71	Pepsi	1	"Greedy cheese puffs"	www.bbdo.com/popup/print/pepsi.html	Sept 4, 2002	n/a	13
72	Newport	1					3

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