The internet bubble marked the end of the information revolution -- and the beginning of something much bigger, an age of personal media. It is a revolution we have been anticipating ever since McLuhan turned Media into a household word in the 1960s, but as typically happens, even this most anticipated of revolutions is arriving late, and in utterly unexpected ways. “Media” is information that has gone deep into the structure of society, and the changes it is triggering go far beyond what we watch, create and pass around to friends. It also changes what we make, what we use and how we see the world around us. This shift presents incumbents with unnerving uncertainty but also vast new opportunities. And the secret to success? -- a few simple heuristics and a love of uncertainty will go a long ways towards profitably riding this revolution in the making.
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About the speaker:
Paul is a forecaster with over two decades experience exploring long-term technological change and its impact on business and society. He advises private and governmental clients worldwide, and teaches at Stanford where in the Engineering School, and is a Visiting Scholar in the Media-X Program. Paul writes a column on technology issues for ABCNews.com, and his essays have appeared in a wide range of publications including The Harvard Business Review, Foreign Policy, Fortune, Wired, The Los Angeles Times, Newsweek, The New York Times and the Washington Post. He is a Fellow of the Royal Swedish Academy of Engineering Sciences, and holds degrees from Harvard College, Cambridge University, and Stanford University.
Contact information:
Paul Saffo
Web: http://www.saffo.com/