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E140A - Session 5

Key Models and Frameworks

Summary

This session will help us to understand the role of MFP's essential models and frameworks in entrepreneurship.

Class Format

We will kick off the class by reviewing the VIE Model from Collins and Lazier and other useful entrepreneurship frameworks.

We will spend the second half of the class discussing our term project. Come ready to brainstorm about creative deliveries of this end of quarter project.

Required Readings (Policy on Required Readings.)

  • Dorf and Byers, Chapters 6-10 (Highlights: 6.3, 6.5, 7.1, 7.2, 8.1, 9.3, 10.3-10.8)
  • Collins & Lazier, Chapter 7
  • Listen to the first 15-20 minutes of Jensen Huang's ETL lecture.
  • Watch the following short video clip:

    Study Question (Policy on Study Questions.)

    1. Which of the various frameworks for understanding entrepreneurship resonates most with you?