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A Publication of the Stanford Graduate Program in Journalism

Home > Authors > U.S.-Issued Travel Advisory Unlikely To Hinder Philippine Tourism

U.S.-Issued Travel Advisory Unlikely To Hinder Philippine Tourism
By Benedict Dimapindan
February 28, 2005

The Philippines experienced an unprecedented surge in tourism in 2004, but recent terrorist bombings and a subsequent travel advisory issued by the U.S. government threatens to curb that growth.

Last year, the Philippines attracted almost 2.4 million visitors, surpassing its previous mark set in 1997 by nearly 200,000.

And early figures showed that the number of tourists continued to rise sharply in 2005. Through the first 10 days of January, the Philippine Department of Tourism cited a 10 percent increase in the total number of tourist arrivals to Ninoy Aquino International Airport in Manila – the premier international gateway into the country – when compared with the same period last year.

The Philippine government has earmarked $3 billion for its tourism programs over the next six years.

Despite the travel warning, Jay L. Gonzalez, an associate professor and director of the Maria Elena Yuchengco Philippine Studies program at the University of San Francisco, said that the advisory should only impact tourism “slightly.”

Gonzalez added that it may dissuade prospective visits from “U.S. or European tourists, but not smart tourists from the larger Asian regional market” who are already familiar with the domestic situation of the Philippines.

The warning released by the U.S. State Department was made in the wake of the Feb. 14 terrorist blasts that ripped through Makati, a city in Metro Manila, and the southern cities of Davao and General Santos, killing 12 and injuring at least 150. The security notice was issued on Feb. 18 and expires on July 18.

“The terrorist threat to Americans in the Philippines remains high and the Embassy continues to receive reports of ongoing activities by known terrorist groups. In view of a number of security-related incidents and the possibility of future terrorist attacks, and other violence or criminal activity, Americans traveling to or residing in the Philippines are urged to exercise caution and maintain heightened security awareness,” the State Department announced in the statement.

According to Gonzalez, this is just a “normal reaction by the State Department – an S.O.P., standard operating procedure.”

However, some Philippine officials didn’t accept the advisory so easily.

Philippine Press Secretary Ignacio R. Bunye responded by calling the travel warning an “overkill.” He said that these cautionary notices are often ignored and added, “The number of tourist arrivals continues to soar.”

His critical response was broadly viewed as a surprising move, considering the currently sound relationship between the Philippines and the United States that has resulted from President Gloria Macapagal-Arroyo’s outspoken support for President George W. Bush in the War on Terror.

But according to Gonzalez, this very minor conflict over the travel advisory isn’t significant enough to sour the rapport between the two nations.

“It is just an advisory and had been issued before – it’s nothing new,” Gonzalez said. “It will not hurt relations.”

So far, seven countries – Canada, France, Germany, New Zealand, Switzerland, the United Kingdom and the United States – have warned their citizens about traveling to the Philippines, particularly the southern region of Mindanao, since the Feb. 14 attacks.

In addition, the Abu Sayyaf – the Muslim separatist group who assumed responsibility for the recent blasts and a recognized foreign terrorist organization by the State Department – has forged a violent, bloody history in the Philippines over the last few years. The group also claimed to have perpetrated the February 2004 bombing of Superferry 14 in Manila Bay that killed more that 100 people. Since 2002, terrorist bombings in the Philippines have led to nearly 150 deaths, including one U.S. soldier.

Contact Benedict Dimapindan at bend1@stanford.edu

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©2004 Graduate Program in Journalism, Department of Communications, Stanford University